About Us

Established in 1976, Western Motors (formerly known as Al Jallaf Trading) spans more than 30 years of automotive excellence in the region. Being the sole agent of Chrysler's Jeep and Mopar accessories in Abu Dhabi, the capital of United Arab Emirates, the company has gone from strength to strength. Western Motors employs a well-planned strategy to promote the Jeep brand and has successfully carved out a lucrative market. Much of the company's success can be attributed to an unflinching commitment to innovation and flawless customer service that spreads across its entire corporate spectrum.

Drawing on the tried and tested resources of its parent, Al Fahim, Western Motors wisely chose long-term benefits over short-term gains. It concentrated on fostering vital trade relations, and proactive customer support, hence enjoying a discerning and extreme loyalty in the local market. The company's strong market position is reflected in the significant contracts that it secures from large government and semi-government departments such as the Abu Dhabi Police Department, the Department of Defence, and many of the major rental car companies.

With a growing network of showrooms and state-of-the-art service workshops in Abu Dhabi and Al Ain, Western Motors is a major player in the local automotive sector. It was the first Jeep distributor in the entire Middle East region to receive the coveted ISO 9002 certification for quality sales and service. Constantly striving to innovate and improve, the company's commitment to quality has earned it an enviable reputation for excellence, professionalism and dedicated customer service.

Western Motors' Jeep workshop and service centres offer a total of 60 service bays and are fully equipped with the very latest technology – complemented by an equally skilled and trained professional team. The team of 50 highly trained staff is very focused on their number one priority – total customer satisfaction. Western Motors's commitment to its clients goes beyond just sale and service. As an active supporter of UAE International Rally, the company arranges the famous annual Jeep Jamboree – a full day desert trip complete with sand skiing and barbeque, falconry display and a magic show for the children. The company is also a strong supporter of the Traffic Department and actively involves itself in Traffic Week campaigns on Safe Driving and general road safety. For the convenience of its customers, the company has a service drop-point in Abu Dhabi for customers to drop in their cars for service and maintenance. Western Motors and its staff are always ready to go that extra mile for serving customers with quality and distinction.